Consulting in data science involves providing expert guidance and support throughout the Data Science Project Lifecycle, from Problem Definition to Deployment, Monitoring, and Maintenance. This includes tasks such as Identifying Business Objectives, Data Strategy Development, Model Building, and Data Visualization and Communication. Consultants also address ethical considerations in data science, such as Data Privacy, Bias and Fairness, and Data Governance and Compliance, to ensure that businesses make informed and responsible decisions based on data-driven insights.